Punjab Lalit Kala Akademi has started preparing souvenirs/memorabilia items with the images of artworks by some of the most significant signatures of the country and the region.
The purpose behind this intiative is to make art reach ordinary homes. Not everyone has the means to buy artworks but they could enjoy images of artworks on the items of everyday use.
The Akademi aims to make efforts to reach out to all sections of society by preparing affordable pieces of utility items including toys for children.